We all know that sinking feeling when we have an awesome idea for a blog post, or a new business venture, and then we stumble across somebody who is already doing it (and they’re doing it well). First reaction can be to think that your idea no longer has value as it’s already been done before, but what I’m learning is that when someone else also has your awesome idea, it shouldn’t stop you carrying on with your own. Shenee wrote on awesome piece on this topic here that is a must read for any creative entrepreneurs, and today I wanted to talk through my best advice for what to do when you find yourself with a similar idea to someone else.
There are no original ideas There's a big difference between copycat behaviour and having similar ideas to other creatives. At their core, there are no original ideas; the same concepts and ideas have been adapted, improved on, and extended since time began. Let go of the pressure of coming up with 'original ideas' and instead focus on creating authentic work that embraces your own experiences, point of view, and creative process. Your work is the sum of your influences, the things you love, and the things that inspire you. If you find yourself with an idea you're passionate about, an idea that you can extend and add value to, just because someone else has also approached it doesn't mean you can't also.
The idea is just one part of it The idea is just one part of the final project or piece of work that you create. Your own creative process, style, and execution defines your work and anyone can stumble across awesome ideas but it's what we do with them that matters. If you've had an idea for a post that you're crazy excited to work on but stumble across someone who has done something similar, don't fear that your own approach to the topic doesn't have value. The way you format your work, the opinions you share, and the impact you create with the words and visuals you put out into the world are an extension of you. There's enough space for various voices within similar niches, the most important thing is that you're creating something you're proud of and that you believe in.
Believe in what you’re doing There are only so many ways to create content, design graphics, build web design, and take photographs, yet there are so many awesome creatives out there adding their own awesome work to the world. Everything has value, and the most important thing is to believe in what you're doing and stand by your work and your brand every step of the way. So write that post if you want to, and build that business even if you feel like there's lots of creatives already doing something similar; bring to the table your own awesome way of seeing the world and you'll create something of value, impact, and reach.
I'd love to know your thoughts?